top of page
DMD 273 • Advanced Electronic Graphic Publishing

Click HERE to Load Student Samples Gallery • Coming Soon

CATALOG: Designed as an advanced study of two dimensional design principles for creating page layout. The course will provide students the opportunity to develop a complete print identity design system in support of a marketing strategy including strategies of consumer decision-making. Students will develop all aspects including a fully functioning prototype for a variety of different client needs. The course will look into the mass production issues as well as specialty types of print packages.

PREMISE: Students work as if they are designers for a mission-focused, nonprofit marketing firm. Each chooses a small, preferably local, not-for-profit organization that they have a passion for and works on projects for that client as if they are a real-world client (some choose to actually work with the client).

REQUIRED PIECES: Creative Brief, Moodboard, Logo Study, #10 Envelope (standard and unlimited budget), Letterhead (standard and unlimited budget), Business Card (standard and unlimited budget), 6” x 9” Postcard, Five Ads: 2 print (1 color, 1 black/white) 3 online (color), 2-Up Flyer, 22” x 28” Poster, Digital mock-up of a Premium for donors, Style Guide/Brand Book, and PowerPoint or Google Drive Presentation of the campaign.

Student Work • Select Image to view full size

bottom of page